Content material drives search engine marketing and e mail and social media advertising and marketing, offering the gasoline for every.
In February 2025, content material entrepreneurs will nearly definitely deal with Valentine’s Day, however they may additionally take into account the “Peanuts” cartoon creator, Pet Rocks, films, “Cinderella,” and shopper engagement.
What follows are 5 content material advertising and marketing concepts for your corporation.
Bear in mind Charles M. Schulz
The creator of the “Peanuts” sketch, Charles Schultz, handed away in February 2000.
American cartoonist Charles Schulz handed away on February 12, 2000.
Schulz created the beloved sketch “Peanuts” in 1950, introducing the world to Charlie Brown, Snoopy, Woodstock, and lots of different participating characters.
The anniversary of Schulz’s demise presents a content material advertising and marketing alternative for retailers of licensed “Peanuts” merchandise. For instance, publishing a commemorative weblog put up appears acceptable for knitting provider Sew & Story, which has a “Peanuts” assortment.
Sew & Story has a transparent connection to “Peanuts” merchandise.
The “Peanuts” connection, nonetheless, can transcend licensing. Almost any content material marketer ought to be capable to discover a connection, publishing what-if articles or nostalgic essays.
For instance, a web-based retailer promoting musical devices may publish a brand new assessment of the late pianist Cinve Guaraldi’s “Peanuts Best Hits” jazz album.
Furthermore, any Schulz or “Peanuts” content material printed in February 2025 can also be useful on October 2, when the sketch itself celebrates its seventy fifth anniversary.
Suggest a Pet [insert product] Video
The Pet Rock fad made Gary Dahl a millionaire.
In 1975, Gary Dahl had an concept that demonstrated the ability of promoting and copywriting. Promote rocks.
In line with printed stories, Dahl conceived the “Pet Rock” fad whereas chatting with associates about pets at a bar.
Quickly, he sourced small, clean stones from seashores in Mexico, wrote a 32-page instruction and care guide, and secured two traders to launch the merchandise. By February 1976, greater than 1,000,000 “Pet Rocks” had been bought at a mean worth of $4.
Dahl was an immediate millionaire.
In February 2025, intelligent content material entrepreneurs may borrow from Dahl’s concepts and create movies about their pet merchandise. The content material doesn’t have to be about an actual “pet,” but it surely ought to be a enjoyable option to promote the merchandise a retailer sells.
International Film Day
The brand new Captain America film, popping out in February, is a chance for content material entrepreneurs.
Celebrated on the second Saturday of February (the eighth in 2025), International Film Day goals to advertise the movie business and acknowledge the affect films, corresponding to Captain America, have on tradition.
For content material entrepreneurs, the occasion is a chance to incorporate movie-themed key phrase phrases in articles that characteristic the merchandise a retailer sells and the markets it serves.
Content material may take a number of types.
- Articles about how a selected movie influenced merchandise,
- Film critiques,
- Movies, posts, and podcasts concerning the movie business’s cultural impression.
Disney’s Cinderella Turns 75
Cinderella is an inspiration for a great deal of how-to articles.
First launched on February 15, 1950, Disney’s basic animated movie “Cinderella” was an immediate hit with mother and father and youngsters alike.
The story options themes of affection, house, and transformation, which nonetheless resonate with customers.
Content material entrepreneurs may take a number of approaches with “Cinderella,” however top-of-the-line is perhaps how-to posts and tutorials. Listed here are some instance article titles. Every may present detailed directions and a beneficial product checklist that includes gadgets the shop sells.
- Kitchen provide retailer: “Create an Anniversary Dinner with Cinderella-Impressed Desk Settings.”
- A girl’s attire store: “Incorporate Princess Parts into Trendy Wardrobes.”
- A backyard provide retailer: “Landscaping Inspiration from Cinderella’s Fort Grounds.”
- A cleansing provide store: “The Artwork and Science of Ground Scrubbing.”
Begin a Month-to-month Replace
Males’s Warehouse sends a month-to-month rewards factors replace.
This concept comes from the software-as-a-service business, the place lifecycle entrepreneurs share statistical and efficiency updates with clients.
For instance, the clothier Males’s Warehouse often sends a reward factors message, updating customers on their factors stability and inspiring its use.
In February, content material entrepreneurs may launch a month-to-month replace customized to loyal customers. It may embrace reward info, much like Males’s Warehouse, however go additional, with weblog posts, reductions on new merchandise, and early entry to gadgets.
The goal is to provide customers an ongoing motive to have interaction.
