Monitoring your rank historical past over time is essential. It helps you perceive in case your search engine marketing technique is working and which clusters or key phrases it is best to double down on.

Whether or not you’re seeking to preserve the primary web page otherwise you’re climbing the ladder from the underside, rank tracker templates are an effective way to remain organized.

ClickUp: A beginner-friendly rank tracker template

ClickUp is a strong mission administration platform that you could be not instantly affiliate with search engine marketing work. Nevertheless it truly works very well as a result of you may flip your rating insights into actionable duties and collaborate together with your complete staff.

You’ll be able to join free to get began and onboard your complete staff without charge. Paid plans are inexpensive, beginning at $7 per consumer per 30 days.

Extra on ClickUp: ClickUp Assessment | ClickUp vs Asana | ClickUp vs. Notion.

Out of the field, this template is ready up with a class and subcategory construction — which is helpful if you wish to observe your rankings by month or if you wish to group by main key phrase.

Alternatively, you may observe the rating of particular items of content material so you understand what to replace and when.

This works very well when you’re additionally planning to make use of ClickUp to handle your content material workflow. You’ll be capable to handle the entire lifecycle of your property from ideation by means of publishing and watch every little thing transfer by means of search outcomes.

General, I like this template as a result of it’s tremendous versatile, and it really works it doesn’t matter what trade you’re in. It’s additionally simply extendable — you may add fields to trace visits, conversions, and different metrics you wish to keep on high of.

I additionally like that there’s a pre-built discipline that calculates your enchancment price. This makes it straightforward to know constructive and unfavorable adjustments over time.

If you happen to’re on considered one of ClickUp’s high plans, you could possibly combine with search engine marketing software program like Ahrefs or SemRush. Another choice is utilizing Make or Zapier to tug knowledge into ClickUp by way of automations. If neither of these work, guide entry is all the time an possibility too.

Notion: Versatile and highly effective rank tracker templates

Notion is a collaborative workspace with built-in options for monitoring duties, engaged on tasks, taking notes, and creating versatile paperwork. It may well work properly for search engine marketing functions as a result of it lets you arrange and retailer data in numerous methods.

General, it’s extra versatile than most common mission administration instruments. This implies it’s simply adaptable to nonetheless you’re employed.

If you happen to work by your self, you need to use Notion at no cost for fairly some time. If you happen to share your workspaces with others, the free plan is extra like a free trial and also you’ll need to improve to a paid plan within the close to future.

Extra on Notion: Notion Assessment | Notion vs Asana | Notion vs Todoist.

Template 1: A great place to begin

It’s not unusual to make use of a number of search engine marketing instruments for various functions. This template helps you not solely observe rating knowledge, but in addition preserve observe of knowledge for every of the instruments you’re utilizing.

Its distinctive views and versatile nature make it a lot cleaner than spreadsheets or Google Docs to remain organized. That is very true when you work with a staff who creates completely different dashboards, makes use of completely different instruments, and wishes entry to issues from different individuals.

Out of the field, this template consists of hyperlinks to tutorials and sources for varied search engine marketing instruments, eliminating yet one more factor that you must search out.

Beneath that, there are a number of completely different views you need to use to maintain observe of key phrases, quantity, problem, CPC, intent, and the software program you bought it from. You’ll be able to view the identical data as a gallery, board, listing, or desk. There are additionally due dates you need to use to maintain observe of content material manufacturing.

If you happen to’re an company or freelancer, you need to use the identical template to maintain observe of key phrase analysis and rating positions for varied shoppers.

Every shopper has their very own card. Inside that card, you’ll be capable to enter their finances, contact data, standing, and key phrases.

It’s a easy but efficient approach to keep organized.

Template 2: A rank tracker template for G2

As an alternative of key phrases, this template helps you retain observe of your G2 rankings.

As one of the vital trusted web sites for customers to search out the most effective software program, it’s an essential platform to concentrate to, regardless of how usually it’s missed. If you happen to’re on G2, this template is a superb place to begin.

Whether or not you’re at present on G2 and wish to monitor your positions in comparison with your opponents otherwise you’ve only recently claimed your G2 profile and must make up some floor, this template presents a straightforward approach to keep organized.

You’ll be capable to have a look at the way you’re doing general and throughout particular G2 classes.

For instance, you may shortly have a look at your present rank primarily based on what number of of your opponents qualify for a similar class. However you too can see how your rankings change over time.

There’s even an space for logging G2 badges, and a spot for storing hyperlinks to related quarterly studies that you must revisit once more.

Stackby: Rank tracker templates that combine with Ahrefs and Serpstat

Stackby is a strong device that makes use of relational databases to attach all your knowledge collectively. That is excellent when you’re getting rank knowledge from a third-party supply, as Stackby simply integrates with varied search engine marketing instruments for automated knowledge entry and common refreshing.

It’s free for as much as 5 customers, and also you’ll even have entry to 2 API connectors without charge (which is sufficient to get began with any of those templates).

Template 1: Monitor competitor rankings

If you happen to’re utilizing Ahrefs for search engine marketing and key phrase analysis, you may combine with Stackby to fetch and sync your knowledge at common intervals.

This specific template is ready up so that you can analyze your opponents, which may be equally as essential as your individual rating place. You might additionally simply add your individual knowledge alongside your opponents for simple comparability.

On high of competitor rankings, you too can pull in different kinds of knowledge — you’ll be capable to view their web site visitors, natural key phrases, backlinks, and extra.

The perfect half about this template is that every little thing is already arrange, so that you don’t need to generate particular studies or dashboards in Ahrefs any time you need the knowledge.

All it’s a must to do is join your Ahrefs account and also you’re good to go.

You too can construct on high of this template utilizing one of many templates under or customized tables and programs to run different elements of your online business, like content material creation, income reporting, or the rest you want.

Template 2: Get much more out of your Ahrefs knowledge

This template is just like the primary one — it makes it straightforward to fetch Ahrefs knowledge when you’ve linked your account.

The distinction? This one is much more complete. It additionally covers competitor evaluation however it additionally brings in all of the efficiency knowledge that you must run complete search engine marketing audits and evaluate outcomes throughout completely different opponents.

Relatively than simply providing you with broad rating data, this Stackby template comes with further columns to investigate issues even additional.

For each your web site and your opponents, you may observe complete ranked pages, pages rating within the high three, and positions within the high ten. Then you may shortly type by any of those columns to know the way you stack up.

You need to use it for one-off search engine marketing audits or collectively with the primary template on an ongoing foundation.

Like the primary, you may simply add new fields and tables to get much more out of the information you’re pulling or add further knowledge, automations, and programs on high.

Stackby’s free plan enables you to create 20 boards, so you may simply strive all of those templates, mix them into one, or construct on high of them as a lot as you’d like.

Template 3: Syncs with Serpstat’s search engine marketing platform

Serpstat isn’t as properly generally known as Ahrefs. Nevertheless it’s about half the worth, so it may be entry degree device when you’re on a tighter finances. Similar to with the others, this template is ready as much as retrieve and retailer Serpstat knowledge utilizing APIs.

All it’s a must to do is join your accounts and also you’ll be good to go.

Relatively than exhibiting high-level domain-based search engine marketing knowledge, this template drills down one other layer — it enables you to observe stats for various key phrases.

This makes it straightforward to know the place you’re at for all of the phrases you care about.

There’s additionally a separate desk for content material, which lets you tie key phrases to items of content material. That added layer means you may simply see which key phrases are working and which want a bit extra optimization.

Each bit of content material has an proprietor, standing, and publish date so that you additionally get a light-weight content material tracker in-built.

The draw back? I’ve all the time used Ahrefs so I can’t say if Serpstat is any good. Nevertheless it could be value trying out when you’re on a tighter finances or new to the search engine marketing world.

Free rank tracker templates for Excel and Google Sheets

Spreadsheets work surprisingly properly for rank monitoring, whilst your wants get extra advanced. They’re versatile and acquainted, making them a fantastic possibility for people and groups alike.

Whether or not you’re performing an search engine marketing audit, wish to preserve observe of competitor rankings, or wish to monitor particular key phrases, they’re straightforward to arrange. You’ll be able to even use integrations or automation instruments (like Make or Zapier) to automate knowledge entry at common intervals.

We use Google Sheets for a stunning quantity of information, so that you received’t have to fret about working out of area.

The most important draw back is that it’s robust to narrate tables to one another and there aren’t actually any built-in visualizations or collaboration performance past easy feedback and tagging.

That mentioned, listed here are a few of my favorites.

Template 1: Simply pull Search Console knowledge into Google Sheets

Google Search Console is a treasure trove of search engine marketing knowledge — the most effective half is that it’s free. Whereas the information is nice, it doesn’t work properly for customized reporting or visualizations. You’ll be able to have a look at Google Analytics alongside Search Console, however the identical downside exists there.

Slicing and dicing your knowledge is a problem to say the least.

This template from Coefficient is free to obtain in change to your e-mail deal with. It exists to present you a greater means to make use of the information you have already got in GSC and GA4.

The template has a function known as “linked spreadsheets”. This implies connecting your GSC account to Google Sheets. Doing so creates a move of information from GSC to your chosen Google Sheet, providing you with a a lot cleaner and extra acquainted approach to view and analyze your knowledge.

Particularly, this template focuses in your high 100 key phrases from Google Search Console. You’ll be capable to observe adjustments and regulate opponents on the identical time.

Coefficient additionally has a variety of different helpful free Google Sheets templates for natural CTR, impressions, web site efficiency, and extra.

You need to use them with the GSC template, use them on their very own, or use the most effective components of every to create your individual.

Template 2: A beginner-friendly template for key phrase analysis

Whether or not you’re writing your first articles or searching for new alternatives, key phrase analysis is a serious a part of search engine marketing. It normally comes earlier than rank monitoring, however the two usually work hand in hand.

This template presents a straightforward approach to keep organized when looking for key phrases, matters, and concepts.

Relatively than a easy desk for storing key phrase concepts, this template guides you in discovering new key phrases from locations you may not assume to look.

For instance, it offers you a spot to notice concepts from Wikipedia, Reddit, YouTube, Pinterest, and extra. You’ll be able to then go lookup your concepts in an search engine marketing device to find out every one’s quantity, problem, intent, and extra.

You’ll be able to simply add new columns to maintain observe of rating knowledge too.

I not too long ago put collectively a listing of my favourite free key phrase analysis templates which can be value a glance if this one doesn’t have every little thing you want.

How do you arrange rank monitoring?

There are quite a lot of methods you are able to do it. To maintain it easy, right here’s what I like to recommend:

1. Select an information supply.
2. Obtain the template of your alternative.
3. Add your rankings as of proper now.
4. Repeat step 3 each month to check over time.

For knowledge sources, you may wish to have a look at Google Search Console, Ahrefs, Moz, Semrush, or one other search engine marketing device. It doesn’t actually matter which one you select for this — the essential factor is utilizing the identical supply every month.

You’ll be able to add your knowledge by exporting out of your chosen search engine marketing device, utilizing APIs, and manually coming into the information you’re after.

Doing this frequently provides you with a more in-depth have a look at how your rankings change.

What to think about when selecting a rank tracker template

At their core, most rank tracker templates are the identical. All you want is a spot to notice your place for varied key phrases over time. In that vein, it actually doesn’t matter which one you select.

Nonetheless, I like to recommend selecting a platform that you simply’ll use for issues past rank monitoring. Chances are you’ll have already got entry to one thing that can work.

For instance, your staff could use monday.com to handle tasks and assign work throughout your staff. You’ll be able to simply add a brand new desk to your current setup.

If you happen to don’t but have one thing for mission administration, selecting one thing like ClickUp or monday.com and utilizing considered one of their templates will assist you get accustomed to it so you may construct it out to work for different elements of your online business.

Whereas monday.com and ClickUp work properly for many, try the finest mission administration platforms when you’d wish to see extra choices. 

Don’t want a brand new platform? I like to recommend utilizing a template for Google Sheets or Excel as an alternative. Each will work simply superb for key phrase analysis, rank monitoring, and fundamental competitor evaluation.

Paired with automation instruments, you may even set them as much as robotically pull knowledge at common intervals so that you don’t need to do it by hand.