Launching a product doesn’t need to really feel like blindly fixing a Rubik’s dice — the fitting product release template will assist you to map out your technique, high-level targets, in-the-weeds main points, and the entire paintings it’ll take to get there.

These are one of the perfect gear and templates to begin with, whether or not you’re introducing your first virtual route or your 10th bodily product to the marketplace

monday.com: A product release template for advertising groups

monday.com is an all-in-one instrument for launching merchandise, managing advertising campaigns, and dealing with dozens (or masses) of tasks.

The loose plan comes with two person seats, over 200+ templates, and 3 challenge forums. It’s tremendous should you’re simply getting began or need to take a look at monday.com, however groups will most probably need to improve to a paid plan beautiful fast.

My favourite product release template is particularly for entrepreneurs — it is helping make certain logo messaging is constant and that your entire promo fabrics align alongside the way in which.

More on monday.com: monday.com Review | monday.com vs Wrike | monday.com vs Airtable.

monday.com makes it simple to modify between huge photo making plans and weekly duties. This is helping advertising groups keep excited by their priorities whilst by no means shedding sight of the excessive point release plan.

It’s a completely customizable template with 30+ column varieties, providing you with the entirety you wish to have to make it paintings to your workforce.

You can use it to create pre-launch campaigns and stay your entire property arranged for emails, social posts, blogs, PR campaigns, and extra. With complex options like real-time notifications for finished duties, you’ll be able to briefly get started paintings on the very best electronic mail or press unlock when the product pictures or are living demo is able to proportion.

While monday.com is excellent for every type of groups, this one’s particularly excited by advertising groups.

You can proportion it with different division heads and leaders or attach it to different workforce forums inside the platform, however the entirety was once designed round what entrepreneurs want.

ClickUp: Comprehensive product release tick list + template

ClickUp is another choice that works neatly for groups of all sizes. Whether you’re launching a bodily product or new tool, the platform works nice for monitoring duties and conserving all of your corporate at the similar web page.

The loose endlessly plan is among the perfect available in the market with limitless customers and duties. You can use it for fairly some time, despite the fact that you’re a small workforce.

While it’s no longer as versatile as monday.com, it’s extra reasonably priced and provides you with way more capability at a cheaper price.

More on ClickUp: ClickUp Review | ClickUp vs Asana | ClickUp vs Notion.

The perfect product release template for ClickUp is a sophisticated resolution for making plans and executing detailed release methods. Out of the field, it really works nice for examining marketplace developments, making plans surveys targeted for your audience, and finalizing your pricing technique previous to release.

You too can create a customized tick list that incorporates subcategories for every activity, which is tremendous useful if possession of various stages is assigned to other groups.

From there, it’s simple to show it right into a timeline to verify the entirety’s on time table. You may even set milestones to indicate main occasions alongside the way in which.

With just about a dozen integrated challenge perspectives, ClickUp makes it simple to visualise paintings in several tactics, relying on what you need to look. Kanban board is excellent for person participants whilst timelines and dashboards are recreation converting for managers.

The greatest drawback? This template is most probably overkill should you’re a solo person because it has a ton of collaboration options you’ll by no means use.

But its flexibility, feature-rich nature, and collaborative setting make it a no-brainer for groups of all sizes.

Wrike: A product release template with sequential stages

Wrike is a extra inflexible challenge control platform that’s very good for mid-sized and big groups. Smaller groups can use it free of charge, but it surely’s beautiful restricted in comparison to different loose plans we’ve checked out because it’s no longer in point of fact intended for use long-term.

Overall, it’s a super possibility for managing product launches as it has the entirety you wish to have to execute your plan and proceed supporting the product post-launch.

The legitimate product release template is easily accomplished with pre constructed perspectives, workflows, and directions on find out how to benefit from it.

More on Wrike: Wrike Review | Wrike vs Smartsheet | Wrike vs. Asana.

By default, this Wrike template breaks down each and every product release into 3 distinct stages — pre-launch, product release, and post-launch. This can assist in making huge tasks really feel much less overwhelming since you’ll be able to focal point at the segment you’re in whilst making plans forward so that you’re at all times ready for what’s subsequent.

The construction makes numerous sense as a result of maximum launches have duties that are meant to be accomplished in a sequential order.

With different gear, monitoring those dependencies can get difficult. With this template, it’s simple to set them up and perceive what must occur when. After all, you’ll be able to’t in point of fact paintings on product messaging or creatives till you’ve selected a audience.

Product managers too can use Wrike to spot attainable roadblocks ahead of they change into a larger downside and power you to ward off your release date.

You’ll additionally have the ability to observe the development of all the challenge, every segment, and duties with subtasks the use of its in-built timeline view.

Once a job has a cut-off date, visualizing its standing and working out its have an effect on on different portions of your release is a breeze.

The greatest drawback of this template is how lengthy it takes to arrange. There’s a little of configuring you’ll need to do ahead of it’s able so that you can use. You’ll most probably additionally need to incessantly make tweaks till it really works how you wish to have it to.

Teamwork: A collaborative release template for businesses

Teamwork is a challenge control and workforce collaboration resolution bundled right into a unmarried platform. It’s nice for day by day activity control and big-picture alignment — two issues which are important in rolling out new merchandise.

Specifically, it’s for businesses, experts, and corporations that set up paintings throughout dozens, masses, or 1000’s of various purchasers.

It’s loose for groups of as much as 5 customers. Otherwise, you’ll be able to check out any top class plan loose for 30 days.

More on Teamwork: Teamwork Review | Teamwork vs monday.com.

Aside from Teamwork’s in-built capability for managing shopper paintings, this template makes it simple to create a backlog of duties, assign them to the correct folks, set due dates, and centralize communications.

Assignees can also be folks for your workforce, a distinct workforce, or perhaps a shopper. Out of the gate, this is helping grasp purchasers in control of their phase in what you’re doing.

You too can simply upload information and different property to every card so everybody will get get admission to to the weather that make your release tick.

Say a clothier creates a customized symbol and uploads the report on your Teamwork area. From there, your shopper can approve or reject it, triggering the correct workflow. If they approve, your social media supervisor can use the report to time table an upcoming put up to advertise the customer’s new product — all with no long electronic mail chain or Slack thread.

Compared to different platforms, Teamwork could be very easy and user-friendly. It doesn’t take numerous tweaking or configuring.

This comes on the expense of suppleness. You gained’t have the ability to make main changes to the platform itself so that you’ll most probably need to construct a few of your workflows across the platform reasonably than the wrong way round.

WorkforceGantt: A release template for tool building

WorkforceGantt is a challenge control resolution recognized for its top quality Gantt charts. It’s often utilized by groups that use agile methodologies, like tool building groups launching a brand new product, function, or model unlock.

Aside from launches, it has a large number of templates for dev groups, together with trojan horse monitoring, function backlogs, request control, and excessive point building plans.

The loose plan is ok for a unmarried small private challenge with as much as 60 duties, even though you’ll fail to see numerous the important thing options that make WorkforceGantt a super resolution.

Alternatively, you’ll be able to check out their Pro plan loose for seven days to look if it’s proper to your workforce ahead of you devote.

More on WorkforceGantt: WorkforceGantt Review.

WorkforceGantt works neatly for tool building as a result of its interface must really feel acquainted should you’re already doing agile challenge control. Making the transfer might be rather simple vs spending weeks or months finding out one thing new.

Their product release template makes it simple to arrange a whole roadmap that covers a couple of months, 1 / 4, and even part a yr.

From there, managers can paintings with their workforce to stipulate main issues and epics ahead of breaking the entirety down into even smaller sprints and duties.

With a plan in position, you’ll be able to use WorkforceGantt’s workload control gear to assign the paintings with out burning any individual out. It even has in-built time monitoring and hourly estimating to make it simple to plot for sources forward of time.

You can colour code the entirety through possession, kind, or another box you’d love to visually sign no matter you’d like.

The instrument additionally allows you to arrange activity dependencies to lend a hand regulate processes.

One final fascinating level about WorkforceGantt is its pricing construction. You most effective need to pay for managers — collaborators are totally loose and you’ll be able to have as many as you’d like so long as you’re on a paid plan.

Notion: High point product release templates

Unlike the others thus far, Notion is a productiveness suite with challenge control options in-built. Many people use it to take notes and prepare to do lists whilst companies can use it to control workforce paintings, documentation, SOPs, assembly notes, and extra.

It’s versatile and extremely customizable, which could also be one in every of its greatest drawbacks. It begins as a clean slate — how you place it up is totally as much as you.

If you’re any individual who loves to tweak issues and fortify programs or processes as you cross, you’ll respect the freeform nature. If that sounds terrible to you, you’re opting for one thing else.

Notion gives a loose plan that’s nice for solo customers but it surely’s extra of a loose trial for groups.

There’s an enormous ecosystem of Notion templates available in the market and I couldn’t slim it right down to only one for this put up. You can use both or each, relying on how detailed you need your excessive point plan to be.

More on Notion: Notion Review | Notion vs Asana | Notion vs Confluence.

Template 1: A release temporary for workforce alignment

Notion’s product release temporary template is highest for placing your plan in writing. While you’ll be able to use it to prepare ideas as a person person, I like to recommend it as a one-pager (or two-pager) for sharing the ones plans together with your workforce and stakeholders.

Everyone concerned can simply reference this file as a reminder of your targets, what you’re launching, and why.

It’s a lot more effective than the rest we’ve mentioned thus far. Instead of mapping out duties and assigning them, you’ll get a template for summarizing your technique, targets, release date, and the duties for everybody for your workforce.

You too can upload product-specific knowledge, like specs, pricing, and stages.

The template features a area to plot release deliverables arranged through standing and workforce. There’s additionally a easy pre-launch and post-launch tick list integrated at the template. However, it’s no longer in point of fact intended for managing paintings throughout your workforce.

All of it is a just right start line however you’ll most probably wish to upload extra powerful challenge control features or pair this with some other template to in reality execute the plan you wrote.

Template 2: A extra detailed product release to do listing

If you need to place in combination a extra granular tick list, this template has a greater format.

It comes pre loaded with an inventory of motion pieces for a regular product release. You can simply replace it to check your processes. Plus, it’s a ways more effective than construction out a whole challenge control gadget in Notion should you don’t wish to get that fancy.

By default, it comes with seven phases to your product release — marketplace analysis, function id, advertising plan, gross sales give a boost to and coaching, trying out, release tournament, and post-launch analysis.

It features a bunch of duties for every degree, however you’ll be able to simply upload or take away phases (and duties) in response to your state of affairs.

This template allows you to tag workforce individuals and assign due dates, but it surely’s beautiful naked bones. It’s way more suited for solo use. If you’re operating with a couple of folks, you’ll more than likely want one thing extra powerful.

In that case, you’ll be able to upload this tick list on your challenge control gadget after which customise it, assign every activity, set due dates, and set up development with no need to start out from scratch.

Launch trackers for Excel, Google Sheets, Word, and PDF

If you’re operating by myself or launching a easy product, you most likely don’t want a whole challenge control gadget. You can most probably get through simply tremendous the use of a spreadsheet or usual file.

While those don’t have as many collaboration options or automations, they’re a ways more effective and more straightforward to make use of.

Template 1: 90-day product release plan

Smartsheet is an impressive spreadsheet-based trade app builder. It doesn’t have a loose plan, but it surely does be offering loose spreadsheets and file templates for quite a lot of use instances, together with launching a brand new product.

Their product release plan template is excellent for launches that’ll take 3 months or much less.

You can obtain it and use it free of charge with Excel, Word, or PDF — and it’s so easy you’ll be able to get started making plans your release in a question of mins (no configuration required).

It’s damaged up into segments for the primary 30 days, days 31-60, and 61-90. All you must do is upload motion pieces for every phase into the correct column.

Each activity could have its personal standing and function or segment for additonal context. It might lend a hand to start out through figuring out key targets, stages, and milestones. From there, you’ll be able to wreck them down additional into duties and observe development as wanted.

After you’ve added get started and finish dates to your release, the template will robotically spotlight past due duties that can assist you prioritize them and ensure not anything slips throughout the cracks.

Template 2: A template for launch-specific advertising plans

Like the template above, this one was once created through Smartsheet. You can obtain it for Excel, Google Sheets, or as a PDF free of charge.

Rather than protecting all facets of your product release, this one makes a speciality of serving to you expand and execute a advertising plan to advertise your new product, carrier, unlock, line, or function.

This template is lifeless easy as it doesn’t come with paintings concerned with growing no matter you’re launching.

It’s only excited by advertising actions, permitting your workforce to stick laser targeted.

There are fairly a couple of sections designed that can assist you determine key strengths, evaluate your product on your competition, and place your self in some way that can resonate together with your audience.

From pre release to put up release, it’s a super useful resource any individual for your advertising workforce can consult with when operating on property or campaigns round your release.

It can also be particularly useful in case your workforce manages numerous launches — it may well lend a hand everybody stay other services directly from a advertising point of view with no need to reinvent the wheel each and every time.

None of those templates paintings for me. Now what?

You can both customise an current template or construct your individual gadget to plot and set up the paintings concerned. Either manner, your first choice must be the tool you’re going to make use of.

SEE: Learn concerning the perfect challenge control answers available on the market.

From there, you must make an inventory of priorities, together with what you wish to have to stay observe of, other perspectives that may well be useful, how a lot you’re ready to spend (if the rest), and what sort of paintings you need to place into atmosphere it up.

At a minimal, your product release resolution must:

• Define the product you’re launching.
• Explain what it does and the issues it solves.
• Highlight your audience and why they must care.
• Estimated send dates and a last release date.
• Your excessive point targets and goals.
• Specific pre-launch deliverables.
• A promotion plan if appropriate.

Many of the templates above duvet all of those components after which some. You might want or wish to cross into extra element and that’s k too.

Say you’re launching a brand new piece of tool. You might wish to play for beta trying out, marketplace analysis, focal point teams, hiring builders, and coaching. These are all crucial steps that’ll have an effect on your release, so that they must be lined for your template as neatly.

SEE: Check out those loose buyer pleasure survey templates if you wish to have them.

The best path is discovering a template for the instrument you need to make use of that will get you as shut as imaginable to what you wish to have.

What’s the variation between a product release and go-to-market (GTM) technique?

Launching a product is a work of your cross to marketplace technique. In different phrases, your GTM technique is large and encompasses numerous issues, together with your product release.

GTM methods can be utilized to convey new merchandise to current markets, present merchandise into new markets, take a look at new markets, or even get started a brand new trade. These methods are generally extra concerned — together with components associated with possibility control and aggressive analysis.

Product launches are product-specific and don’t need to rehash your total logo, different merchandise, or total trade technique. Check out my favourite cross to marketplace technique templates if you wish to get started there. You can at all times upload a product release template in while you’re able to get extra particular.