The following section of Play

New instruments and options inbuilt 2024

Launch with confidence

Launching a brand new app or replace is a vital second and we need to make this course of as clean and profitable as potential.

• The new high quality panel provides you a centralized view of your app’s high quality so you possibly can proactively discover and handle points like crashes and ANRs, and see suggestions associated to person expertise.
• And with SDK Console, we’re connecting you with SDK homeowners who can warn you in Android Studio and Play Console when new variations could handle high quality points or assist your app or recreation adjust to Play insurance policies.

Speed up your development and deepen your engagement with customers

We have made Google Play much more content-forward with a visually partaking design that helps folks uncover one of the best of what you must provide, wherever they’re.

• We built-in Gemini fashions to make it simpler for everybody to search out what they’re in search of with AI-generated app assessment summaries, FAQs, and app highlights, offering key info at a look.
• Seamless app discovery helps customers take pleasure in wonderful experiences throughout their units. Now, when folks seek for apps on their telephone, they’re going to simply uncover and set up related apps for his or her TV, watch, and extra.
• Enhanced customized retailer listings offer you much more methods to tailor your content material. And now, with the power to section by search key phrase, you possibly can join with customers who’re actively trying to find the particular advantages your app provides. Play Console will even offer you key phrase recommendations.
• Deep hyperlinks enable you create seamless web-to-app journeys to take customers on to the content material they need, proper inside your app. And now, we’ve made it even simpler so that you can handle and experiment with these deep hyperlinks in Play Console, the place you can also make fast adjustments with out ready to publish a brand new app launch.

Optimize income with Google Play Commerce

We’re persevering with to make it simpler and extra handy for over 2.5 billion customers in over 190 markets to have seamless and safe buy experiences.

• This yr, we have helped over half a billion folks be able to make purchases by proactively encouraging them to arrange cost and authentication strategies upfront. With new safe biometric authentication choices like fingerprint and facial recognition, checkout is now quicker and safer.
• Our in depth cost technique library, which incorporates over 300 native types of cost in additional than 65 markets, continues to develop. This yr, we added CashApp (US), Blik Banking (Poland), Pix (Brazil), and MoMo (Vietnam).
• Expanded cost choices give extra methods for customers to pay for content material. Dad and mom with Google Household setup can now approve their kid’s in-app purchases from any OS, not simply on Android units.
• And new subscription platform enhancements, like versatile cost plans for long-term subscriptions, give customers extra choices all through the acquisition expertise, which helps drive increased conversions and new subscribers.

Reinforcing belief, security, and safety

We proceed to put money into extra methods to guard customers, your corporation, and the ecosystem. This consists of actively combating dangerous actors who attempt to deceive customers or unfold malware, and supplying you with instruments to fight abuse.

• Google Play Shield scans 200 billion apps every day. When it finds a probably dangerous app, we let folks know and should even disable notably harmful apps.
• Simpler automated app updates assist guarantee customers have the newest options and improved safety. Customers with restricted Wi-Fi entry have the choice to get their app updates over cell information, and inside their information budgets. We additionally launched a new device that empowers you to immediate customers for well timed updates.

These are simply the highlights. To see how we’re constantly enhancing the expertise, take a look at our quarterly roundup of packages and launches on The Newest.

Investing in our app and recreation group

We’re persevering with to assist app and recreation companies of all sizes attain their full potential.

• This yr, we’ve doubled the scale of our world Indie Video games Accelerator program and chosen 60 recreation studios from around the globe to take part in a 10-week program of masterclasses, workshops, and entry to business consultants.
• Ten studios from throughout Latin America had been chosen to obtain a share of $2 million in equity-free funding and hands-on steerage from the Google Play group as a part of our Indie Video games Fund.
• And the ChangGoo initiative in Korea has nurtured a thriving startup ecosystem, supporting over 500 startups and attracting over KRW 147.6 billion in investments.

And with one other yr of #WeArePlay, we shared and celebrated the tales of 300 app and recreation companies from everywhere in the world. Have a look again at just some of the inspiring founders we’ve featured.

Wanting forward

I’m enthusiastic about the way forward for Google Play as a dynamic platform that connects customers together with your wonderful content material, wherever they’re.

Subsequent yr, we will proceed serving to you maximize your investments on Play by:

• Leaning into content-rich and interactive experiences for apps each inside and past the Play retailer,
• Constructing on our gaming vacation spot to make it much more personalised, partaking, and a part of every day routines, and,
• Simplifying the cost and checkout expertise on your apps and content material.

Thanks once more on your continued partnership and the innovation you’ve put into your apps and video games. From our group to yours, comfortable holidays and greatest needs for a tremendous 2025!