If you happen to’ve been eyeing TikTok as the following channel to get your WooCommerce retailer in entrance of recent prospects, however feeling a bit misplaced in navigating the content material and viral tendencies, right here’s an early reward.
As a WooCommerce retailer proprietor (or supervisor), you’re possible all the time looking out for efficient methods to increase your attain and drive gross sales, particularly because the busy vacation purchasing season approaches. You’ve in all probability heard about TikTok’s potential as a promoting channel, however maybe you’re not sure how one can successfully combine it into your current technique.
This information goals to offer you sensible, actionable insights on how one can leverage TikTok to spice up your WooCommerce retailer’s efficiency in the course of the essential vacation purchasing interval.
TikTok is the proper place for WooCommerce retailers to attach with keen gift-givers and vacation lovers this vacation season. It’s the place manufacturers can spark pleasure and increase gross sales, as customers search for the proper items and must-have vacation objects.
With content material spanning each stage (and sentiment) of the vacation season, TikTok creates alternatives for small companies from the buildup to the large day.
Don’t want to listen to any extra? Get began on the TikTok for WooCommerce extension–and when you’re new to TikTok promoting you may be eligible to faucet into $1,500 USD advert credit score (phrases and situations apply).
Let’s get (nut) cracking.
Why TikTok and WooCommerce? Why now?
With over one billion month-to-month energetic customers, TikTok is the place to be. It’s a strong commerce platform the place your merchandise can attain extremely engaged consumers who’re on the lookout for the excellent reward (or somewhat one thing for themselves). Right here’s why TikTok must be on the prime of your vacation advertising listing:
- Large attain: You’re tapping right into a extremely energetic consumer base, with a median of 58 minutes spent per day on the app, that means a number of possibilities to your merchandise to be found.
- Alternative to hit it large: TikTok surfaces the fitting content material to the fitting viewers, even when you don’t have an enormous following.
- Ecommerce-friendly: From product tags to native purchasing options, TikTok has made it simple for WooCommerce retailers to show content material into gross sales.
Cracking TikTok’s content material code
On TikTok, it’s all about entertaining, genuine, and relatable content material. So how can your WooCommerce retailer stand out on this ocean of viral movies?
Manufacturers like Dan O’s Seasoning have cracked the code on creating natural content material to surpass 4 million TikTok followers. They’ve leaned in with a full content material crew and every day posts. Nevertheless it’s potential to begin from scratch. Right here’s your roadmap:
1. Create a TikTok Enterprise Account
Begin by downloading the TikTok app, establishing a enterprise account, and optimizing your profile. Make sure that your bio is sharp, your profile photograph is your retailer’s brand, and that there’s a transparent hyperlink to your WooCommerce retailer.
2. Submit content material that clicks
- Be entertaining: Prioritize humor, storytelling, or behind-the-scenes content material over direct gross sales pitches. Consider displaying your vacation packaging course of or how your merchandise are made, and exhibit your model’s character.
- Leverage user-generated content material (UGC): Encourage your prospects to create content material along with your merchandise. Create a Branded Mission (which can assist you crowd supply content material) or crew up with micro-influencers through the TikTok Creator Market for natural, inventive shout-outs.
- Hold posting: TikTok thrives on amount simply as a lot as high quality. Posting often (even every day!) will increase your probabilities of going viral. Your content material doesn’t need to be excellent; it simply must be constant and interesting.
3. Develop a glowing advert technique
Creating the proper mix of natural and paid content material may be difficult, however is definitely worth the effort. If you happen to want a number of concepts to kick begin your advert technique, listed here are a number of codecs to think about:
- In-feed Advertisements: Mix seamlessly into customers’ feeds — identical to common TikToks, however with a transparent call-to-action.
- Spark Advertisements: Promote current natural posts (yours or another person’s) and leverage TikTok’s engagement tradition.
- TopView Advertisements: Premium and arduous to overlook, these adverts greet customers as quickly as they open the app — excellent for showcasing your star vacation merchandise.
4. Let prospects try on the spot with TikTok Store
TikTok Store, at the moment obtainable in choose markets, lets customers uncover merchandise instantly from movies and full their buy with out leaving the app. If you happen to haven’t set it up but, now’s the time. You may flip viral content material into immediate gross sales — best for capitalizing on the vacation rush.
5. Companion with creators
Creators on TikTok are your secret weapon to spice up vacation gross sales. These content material creators have constructed credibility and belief along with your audience, making their product suggestions extremely persuasive. Get began by:
- Setting a finances for influencer partnerships, and hunt down creators who align along with your model’s voice and values.
- Discovering creators by discovery or the TikTok Creator Market, which connects you with influencers, showcasing their engagement attain, views, and demographics. You may register for an account after which seek for influencers and phone them instantly.
- Maintaining it genuine. TikTok customers love natural, pure mentions of merchandise. A delicate product placement in a cooking tutorial, for example, will usually work higher than a flashy gross sales pitch.
6. Use analytics to information your technique
Use TikTok’s analytics to trace the efficiency of your content material and adverts. Take a look at engagement metrics like views, likes, feedback, shares, and click-through charges to know what works finest. Refine your content material technique primarily based on insights out of your most profitable posts and adverts.
TikTok methods that can sleigh the vacation season
We’ve coated the fundamentals, now we’ll dig into maximizing your TikTok efforts for the busiest purchasing season.
Right here’s a enjoyable reality: Vacation purchasing on TikTok begins early.
In 2023, there was a 190% enhance in #holidayshopping movies from the week earlier than Halloween to the week after (supply: TikTok inside hashtag knowledge, US, week 43 vs week 45, 2023). This implies there’s a golden window for partaking customers earlier than the push even begins.
Capitalize on the early gift-hunting with content material that falls into one in every of two camps:
- Gifting for others: Showcase merchandise that match totally different budgets or create reward information collection for area of interest audiences.
- Self-gifting splurge: With 87% of customers shopping for for themselves throughout vacation gross sales, lean into this pattern with incentives or offers on must-have objects (supply: TikTok Advertising Science US Vacation Analysis 2022 carried out by Materials).
Final 12 months’s vacation tendencies present that TikTok is the proper place to seize early customers. From #BlackFriday to #Christmas and past, seasonal and holiday-specific hashtags drive tons of engagement:
| #Thanksgiving 824K consumer movies printed 12.5% engagement fee |
#BlackFriday 193K consumer movies printed 6.6% engagement fee |
| #CyberMonday 51K consumer movies printed 4.8% engagement fee |
#Christmas 2.9M consumer movies printed 11.8% engagement fee |
TikTok weaves a various cultural tapestry, embracing and celebrating an array of traditions in the course of the vacation season. Final 12 months, #Hanukkah had a 12.5% engagement fee, #Kwanzaa a 9.8% engagement fee, and #NocheBuena an 8.4% engagement fee.
Supply: TikTok inside hashtag knowledge, 2023
Listed here are some festive content material ideas to make use of in your retailer’s account:
- Festive product showcases: Exhibit your merchandise in brief, enjoyable movies — add vacation music and filters for additional cheer!
- Behind-the-scenes: Give sneak peeks of your crew prepping for the vacations, or highlight your limited-edition vacation packaging.
- Reward Guides: Set up your merchandise into classes — “Items beneath $50” or “Stocking stuffers for tech lovers” — and share them as bite-sized TikTok movies.
- UGC campaigns: Encourage prospects to publish movies of your merchandise in vacation settings utilizing a branded hashtag (assume #YourBrandHolidayJoy). Provide prizes for the most effective submissions.
- Vacation hacks: Share fast suggestions utilizing your merchandise, whether or not it’s decking out an area with dwelling decor or cooking up a vacation feast along with your kitchenware.
Get began at present and take advantage of your vacation
If you happen to’re new to TikTok, there are a number of fundamentals it’s good to get proper to unlock your full potential. Try the TikTok for Woo setup information for the complete particulars. It covers how one can:
Join the TikTok for WooCommerce extension
Comply with these step-by-step directions to arrange your Advertisements Supervisor account and Pixel and begin creating adverts.
Construct your first advert
Creating for TikTok is totally different, not tough. Use our AI-Powered Artistic Assistant for customized inventive options and CapCut for Businessʼ advert inventive templates for a pro-looking end.
Run your first marketing campaign
Use Web site Conversions Goal, optimize for Full Fee (or your required end result), begin with a beneficial advert group finances, and use Broad or Balanced focusing on.
Nurture and optimize
Embrace two or three (or extra!) creatives and run campaigns for at the very least seven days earlier than optimizing. When you have a TikTok Enterprise Account, use Spark Advertisements, and think about using Net Visitors Customized Audiences after your first campaigns.
Time to sleigh your vacation gross sales!
Join your retailer catalog to TikTok by the TikTok for WooCommerce extension–and now’s a very good time to reap the benefits of the $1,500 USD advert credit score provide to your first marketing campaign (phrases and situations apply).
And there you could have it, of us! You’re now armed with all the pieces it’s good to flip TikTok into your private vacation gross sales machine. Bear in mind, the important thing to TikTok success is being genuine, inventive, driving the waves of common content material, and we hope you could have enjoyable doing it.
