Microsoft is at it once more! The tech large is now testing a brand new, and maybe considerably odd, technique to drive customers to its Copilot AI assistant. Microsoft is utilizing Bing’s search ends in a approach that straight targets customers in search of Copilot’s opponents.

Microsoft’s newest advertising and marketing tactic includes a brand new interactive “Copilot block” inside Bing search outcomes. In the event you use Bing to seek for well-liked AI assistants like Gemini, Grok, Claude, ChatGPT, or Perplexity, you will not simply see the standard record of hyperlinks. As a substitute, you may be greeted with a outstanding field that lets you sort a message on to Microsoft Copilot. Hitting “Enter” in your message launches Copilot in a model new tab, prepared so that you can proceed the dialog.

This isn’t Microsoft’s first try at utilizing the Bing search outcomes web page to advertise its different services. Earlier this 12 months, Bing briefly mimicked the Google homepage design when customers looked for “Google.” After vital person pushback, Microsoft reversed course.

Later, Microsoft got here up with a extra refined strategy. Trying to find “Google” on Bing would show a second search bar on the high of the outcomes, pre-focused in order that any additional typing could be processed by Bing, not Google. These makes an attempt spotlight Microsoft’s aggressive techniques to make use of its search engine to advertise its personal ecosystem.