The Prime Life Venture was based in Italy in June 2021 by Cristina Tomasi, MD, and her group. Cristina leads as CEO and Ideator at Prime Life Venture alongside Andrea Fontana, associate and CMO, and Jacopo La Porta, associate and CTO.
Trade: Well being & Wellness
Use case: Subscriptions, digital merchandise, cyclical enterprise with excessive site visitors durations
Focus product: WooCommerce
Key outcomes:
- Exceeded income objectives by 59% within the first yr of enterprise.
- Manages 4 completely different shops with WordPress multisite performance.
- Achieved a 190,000€ single-product launch.
- Maintains excessive knowledge safety requirements in compliance with healthcare trade requirements.
Cristina is a doctor and has specialised in inner medication, angiology, osteoporosis, bioidentical hormone substitute remedy, and orthomolecular medication. She’s been educating the health-interested since her time in college, the place she ran a well being journal. Since then, she’s spoken at lots of of well being conferences and established a presence as a well being educator on social media.
It was Cristina’s battle with most cancers in 2006 that served as a catalyst in her ardour for life-style medication: a mixture of holistic well being practices aided in her restoration, and satisfied her that when persons are accurately knowledgeable, they’ll make the fitting decisions for his or her well being.
Andrea has an intensive background in advertising administration, with advertising consulting expertise within the music trade, in addition to in video manufacturing and images. Jacopo is a long-time IT architect, obsessed with net companies and disruptive enterprise fashions. He was additionally an early adopter of cryptocurrencies, all the best way again in 2008.
Prime Life Venture launched in 2023 with immense success, and is engaged on enlargement to Europe and the USA on the finish of 2024. You’ll be able to study extra about their teachings and practices on their Instagram account, @toplife.challenge.
Prime Life Venture operates on the idea that persons are able to making the perfect life-style decisions for themselves and their well being after they’re well-informed. Prime Life Venture fulfills this mission by providing quite a few services to satisfy their clients’ well being and wellness wants.
Prime Life Venture launched their ecommerce enterprise on WooCommerce in January 2023 — they solely promote direct to customers by way of their WordPress multisite installations.
Once they launched Prime Life Venture in 2023, their annual income objectives included hitting 500,000€ in gross sales.
By the top of 2023, that they had exceeded that mark by 59%, serving almost 18,000 energetic customers — with a median order worth of 80€.
This success got here from their preliminary model launch initially of 2023, coupled with the launch of red-therapy.com in October. In simply three months, Pink Remedy contributed an extra 54,000€ in income.
Prime Life discovered that 40% of their orders have been from repeat clients — indicating a excessive stage of buyer satisfaction with their services.
The group at Prime Life Venture manages three websites:
- TopLifeProject.com
- Pink-Remedy.com
- TopSleeping.com
They’ll be launching a fourth ecommerce web site, King-Beef.com quickly.
By way of these 4 manufacturers, Prime Life Venture gives quite a few completely different services to their clients, together with digital merchandise like programs, webinars, and ebooks; and bodily merchandise like crimson mild lamps, mattresses, and meals.
The group updates their websites with new merchandise each different month, and are engaged on subscription-based choices.
Whereas every web site is a model owned by Prime Life Venture, Pink Remedy and Prime Sleeping function as product resellers. All of their web sites are managed by WordPress’s multisite performance.
For Prime Life Venture, selecting Woo for his or her ecommerce platform was apparent: “We selected Woo from the start on account of its scalability,” they famous. “It has an unlimited variety of plugins to select from, and you’ll simply discover a developer to customise all the pieces.”
TLP makes use of quite a few completely different plugins and extensions to run their enterprise:
And, they use plugins to supply reward playing cards and sync order monitoring throughout completely different websites and instruments.
“The principle benefit of WooCommerce is its scalability, its value, and the expandability of its methods — particularly in a multisite atmosphere. Now, with the brand new high-performance order storage (HPOS) system, we get even higher efficiency from our web site.”
— Jacopo La Porta, Accomplice and CTO at Prime Life Venture
Prime Life Venture manages well being knowledge from lots of its clients, making knowledge safety extraordinarily vital to their enterprise. To guard their clients, TLP took their knowledge safety to the following stage through the use of blockchain expertise alongside their WooCommerce web site.
“We use blockchain with anonymization and a brokerage platform to ensure the truthfulness of the information and knowledge whereas at all times conserving the information nameless,” the group shared.
“By way of this methodology, we are able to consider well being knowledge anonymously and use the learnings to personalize our product choices for every buyer, primarily based on what they want most.”
— Cristina Tomasi, MD, CEO and Ideator at Prime Life Venture
In April 2024, TLP added a brand new portal inside their buyer dashboard. The portal is related to their Console Plus blockchain infrastructure, which can function the again finish to their medical well being index. This new expertise permits clients to add and sync their well being knowledge, absolutely anonymized, and hold it safe on the blockchain — giving them new insights on how you can enhance their well being.
A lot of TLP’s unimaginable success was pushed by product launch occasions. They expertise vital peaks in gross sales after they launch new choices, seeing as a lot as 190,000€ by a single launch.
TLP attributes this success to their skill to construct hype and pleasure round their product launches. For one such occasion, that they had 8,000 individuals decide in — simply in Italy — to be alerted of when the product went reside.
One other launch in June of 2023 (solely 5 months into their ecommerce journey) produced 2,000 orders in solely seven days. Cristina promotes these launches by Instagram Reels and Meta advertisements, proving a extremely engaged viewers.
TLP had success selling these launches by influencer advertising and gross sales funnels constructed on Funnelish.com — a advertising instrument that they’ve synced with WooCommerce by their Zapier integration.
“These launches have resulted in monumental success,” CMO Andrea Fontana shared, “however we’re already trying on the subsequent part of our enterprise. A subscription mannequin will assist normalize our money movement and stability out the gross sales spikes that include our product launches.”
Given their immense success to date, one would possibly assume that Prime Life Venture feels settled of their enterprise — it actually appears so. Nonetheless, the group is humble and pushed for extra.
They’re at present engaged on a global enlargement plan that may carry their enterprise first from Italy to Europe, after which to the remainder of the world.
The primary 18 months (on the time of writing) have been fantastic, however they nonetheless think about themselves at floor zero. There’s nonetheless a lot to be accomplished, and lots of different methods they’re trying ahead to serving to their clients construct more healthy lives.
For the Prime Life Venture group, that is solely the start.
Cristina Tomasi, MD
Chief Govt Officer and Ideator
Prime Life Venture
Pink Remedy
Prime Sleeping
Vanessa has spent her profession writing useful issues for individuals throughout the tech house. Exterior of labor, she enjoys coaching for triathlon, rotating by hobbies, and exploring new locations each city and pure. She has two fluffy cats, maintains a couple of succulents, and has far too many books on her TBR shelf.
