Posted by Aurash Mahbod – VP and GM of Video games on Google Play

We’re stepping up our multiplatform gaming providing with thrilling information dropping at this yr’s Sport Builders Convention (GDC). We’re bringing customers extra video games, extra methods to play your video games throughout units, and improved gameplay. You’ll be able to learn all in regards to the updates for customers from The Key phrase. At GDC, we’ll be diving into all the newest video games coming to Play, plus new developer instruments that’ll assist enhance gameplay throughout the Android ecosystem.

At present, we’re sharing a more in-depth take a look at what’s new from Play. We’re increasing our help for native PC video games with a brand new earnback program and making Google Play Video games on PC usually out there this yr with main upgrades. Try the video or hold studying beneath.

Google Play connects builders with over 2 billion month-to-month lively gamers¹ worldwide. Our instruments and options show you how to have interaction these gamers throughout a variety of units to drive engagement and income. However we all know the gaming panorama is continually evolving. An increasing number of gamers benefit from the immersive experiences on PC and wish the flexibleness to play their favourite video games on any display screen.

That’s why we’re making even larger investments in our PC gaming platform. Google Play Video games on PC was launched to assist cellular video games attain extra gamers on PC. At present, we’re increasing this help to native PC video games, enabling extra builders to attach with our huge participant base on cellular.

Increasing help for native PC video games

For video games which might be designed with a PC-first viewers in thoughts, we’ve added much more useful instruments to our native PC program. Video games like Wuthering Waves, Bear in mind of Majesty, Genshin Influence, and Journey of Monarch have seen nice success on the platform. Primarily based on suggestions from early entry companions, we’re taking this system even additional, with complete help throughout recreation improvement, distribution, and progress on the platform.

• Develop with Play Video games PC SDK: We’re launching a devoted SDK for native PC video games on Google Play Video games, offering highly effective instruments, comparable to simpler in-app buy integration and superior safety safety.
• Distribute by way of Play Console: We’ve made it simpler for builders to handle each cellular and PC recreation builds in a single place, simplifying the method of packaging PC variations, configuring releases, and managing retailer listings.
• Develop with our new earnback program: Carry your PC video games to Google Play Video games on PC to unlock as much as 15% further earnback.²

We’re opening up this system for all native PC video games – together with PC-only video games – this yr. Study extra in regards to the eligibility necessities and how one can be part of this system.

Making PC a simple selection for cellular builders

Bringing your recreation to PC unlocks an entire new viewers of engaged gamers. To assist maximize your discoverability, we’re making all cellular video games out there³ on PC by default with the choice to choose out anytime.

Video games will show a playability badge indicating their compatibility with PC. “Optimized” signifies that a recreation meets all of our high quality requirements for an incredible gaming expertise whereas “playable” signifies that the sport meets the minimal necessities to play effectively on a PC. With the help of our new customized management mappings, many video games might be playable proper out of the field. Study extra in regards to the playability standards and how one can optimize your video games for PC right now.

To boost our PC expertise, we’ve made main upgrades to the platform. Now, avid gamers can benefit from the full Google Play Video games on PC catalog on much more units, together with AMD laptops and desktops. We’re partnering with PC OEMs to make Google Play Video games accessible proper from the beginning menu on new units beginning this yr.

We’re additionally bringing new options for gamers to customise their gaming experiences. Customized controls is now out there to assist tailor their setup for optimum consolation and efficiency. Rolling out this month, we’re including a helpful recreation sidebar for fast changes and enabling multi-account and multi-instance help by well-liked demand.

Unlocking unique rewards on PC with Play Factors

That can assist you increase engagement, we’re additionally rolling out a extra seamless Play Factors⁴ expertise on PC. Play Factors stability is now simpler to trace and extra rewarding, with as much as 10x factors boosters⁵ on Google Play Video games. This implies extra alternatives for gamers to earn and redeem factors for in-game objects and reductions, enhancing the general PC expertise.

Bringing new PC UA instruments powered by Google Advertisements

Extra builders are launching video games on PC than ever, presenting a possibility to achieve a quickly rising viewers on PC. We wish to make it simpler for builders to achieve nice gamers with Google Advertisements. We’re engaged on an answer to assist builders run consumer acquisition campaigns for each cellular emulated and native PC titles inside Google Play Video games on PC. We’re nonetheless within the early levels of accomplice testing, however we sit up for sharing extra particulars later this yr.

Be a part of the celebration!

We’re celebrating all that’s to come back to Google Play Video games on PC with gamers and builders. Check out the behind-the-scenes from our social channels and editorial options on Google Play. At GDC, you’ll be able to dive into the entire gaming expertise that’s out there on the perfect Android gaming units. For those who’ll be there, please cease by and say hi there – we’re on the Moscone Heart West Corridor!

¹ Supply: Google inner knowledge measuring month-to-month customers who opened a recreation downloaded from the Play retailer.

² Extra phrases apply for the earnback program.

⁵ Supplied for a restricted time interval. Extra phrases apply.