Adobe recently showcased its new generative artificial intelligence tool, Firefly, at its annual Summit event in Las Vegas. The event featured a wide array of digital images created using Firefly.

What is Adobe Firefly?

Adobe Firefly consists of a collection of creative generative AI models. The initial models are trained on Adobe Stock images and focus on image generation and text effects for various Adobe workflows.

Creator-centric Approach to Generative AI

Firefly is designed to be creator-centric and aligns with Adobe’s Content Authenticity Initiative. The platform will mark all AI-generated content and provide creators with control over their content.

Adobe Launches Raft of New Products

Adobe Sensei GenAI

Adobe Sensei GenAI serves as a generative AI copilot within Adobe Experience Cloud, enhancing productivity for marketers and customer experience teams.

New Toolsets for Supply Chain, Analytics, Creative, and Web Development

• Upgrades to Adobe Experience Manager with AI-powered tools for content performance analysis
• Adobe Express for Enterprise, offering creative tools for various types of content
• Comprehensive content supply chain solution in collaboration with Accenture
• New product analytics in Adobe Experience Cloud

roosho Senior Engineer (Technical Services)

I am Rakib Raihan RooSho, Jack of all IT Trades. You got it right. Good for nothing. I try a lot of things and fail more than that. That's how I learn. Whenever I succeed, I note that in my cookbook. Eventually, that became my blog. 

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