• AMD has described its RDNA 4 launch as “unprecedented”
• Demand has outpaced provide considerably
• The corporate has promised restocks as “precedence primary”

AMD has described its RDNA 4 graphics card launch as “unprecedented” in a brand new interview, promising that restocks of the 2 present GPUs are “precedence primary”.

In an hour-long video interview with AMD’s David McAfee, Company VP and Common Supervisor by way of HotHardware, the corporate made its mission assertion clear: “The most important factor we’re doing fairly truthfully is ramping provide of Navi 48, very aggressively the demand we noticed on day one was actually unprecendented and unprecendeted throughout all the worth factors within the RDNA 4 product portfolio”.

Regardless of promising “vast availability” in the course of the announcement of RDNA 4 {hardware} on the finish of February, RX 9070 and RX 9070 XT inventory has been fleeting because the first day they hit the cabinets. Present inventory is dry within the US, normally reserved to only bundles, and choices accessible within the UK will be effectively above the aggressive sticker worth set by AMD, one thing claimed to be “restricted time” by some retailers.

“We need to ensure that customers are capable of purchase playing cards on the costs they anticipate to see available in the market” McAfee later provides within the interview, “We’re doing all the things that we are able to to make that occur” for “retailers in addition to our board companions are doing their half to assist make sure that there’s loads of provide at these worth factors”.

AMD didn’t produce a reference mannequin for both the RX 9070 nor the RX 9070 XT, that means that the design, options and worth level (to some extent) may very well be dictated by third-party AIB fashions. As such, it falls on the corporate’s companions to ramp up manufacturing to fulfill demand in “ensuring that they’ve all of the elements that they should construct the widest assortment of playing cards that they will”.

Whereas the present choices of RDNA 4 {hardware} are firmly positioned within the midrange market, with respective MSRPs of $549 and $599, respectively (being roughly on par with the RTX 5070 and RTX 5070 Ti), McAfee expressed that AMD should try and compete on the higher-end as effectively.

“We definitely have aspirations to cowl your entire gamut of gaming options which are on the market available in the market, and possibly at some point we’ll get there”. It is unclear whether or not this remark pertains to a possible higher-end RNDA 4 card or whether or not RDNA 5 will supply RTX 5090 and RTX 5080 rivals sooner or later.

A dedication to shopper demand

We have been impressed with the present RDNA 4 lineup because it launched earlier this month, citing the RX 9070 XT’s near-RTX 4080 efficiency for the low worth of $599 as a specific spotlight. That is to say nothing of FSR 4, the newest model of the upscaling and Body Technology expertise, which is now AI-powered, being a step nearer in high quality, smoothness, and efficiency to Nvidia’s ever-evolving DLSS, too.