Posted by Robbie McLachlan, Developer Advertising
In our newest movie for #WeArePlay, which celebrates the individuals behind apps and video games, we meet Mesty and Garri – the husband and spouse duo who created Tentang Anak. Their app helps dad and mom throughout Indonesia navigate their parenting journey with confidence: with a give attention to youngster well being, development monitoring, and offering accessible professional consultations.
What impressed you to create Tentang Anak?
Mesty: I noticed a lot misinformation about youngster well being and parenting, particularly in Indonesia the place there’s an enormous hole between the variety of pediatricians and kids. I wished to supply dad and mom with dependable, accessible info that might assist them increase wholesome, well-rounded youngsters, permitting them to really feel assured and calm of their parenting journey.
Garri: For me, it was about seeing the necessity for a one-stop answer for fogeys. All the things was scattered—being pregnant, development monitoring, professional recommendation—and I spotted we may create one thing that brings all of it collectively in a single place. I wished to construct a platform that supported dad and mom, particularly in distant areas, with all the things they should increase their youngsters with confidence.
How does Tentang Anak make sure that the professional recommendation is each correct and accessible to oldsters in distant areas of Indonesia?
Mesty: We be sure that to companion with a workforce of extremely certified pediatricians, psychologists, and youngster growth consultants to make sure our recommendation is correct and up-to-date.
Garri: Precisely, staying present with the newest analysis and greatest practices is essential. Misinformation can have a huge effect, particularly relating to youngster well being. Dad and mom usually flip to social media or unverified sources for solutions, which may result in confusion and even hurt. By partnering with certified consultants and continuously updating our content material, we ensure that dad and mom get correct, dependable, and well timed recommendation. That is particularly vital in distant areas the place entry to healthcare professionals could be restricted.
How has Google Play supported Tentang Anak?
Garri: Google Play has supplied us with the instruments and assist to optimize our app’s efficiency and engagement. From utilizing Google’s analytics and A/B testing to enhance the person expertise, to the seamless distribution by means of the Play Retailer, Google has been a key companion in scaling Tentang Anak and ensuring dad and mom throughout Indonesia can entry the app.
What’s subsequent for Tentang Anak?
Mesty: We’re centered on increasing our attain throughout Indonesia, guaranteeing that extra dad and mom, particularly in distant areas, have entry to the assist and assets they want. We’re additionally enhancing our app with extra interactive options to maintain dad and mom engaged and knowledgeable.
Garri: On the identical time, we’re increasing our choices with merchandise for youngsters, together with youngsters’s books, nutritional vitamins, and skincare. Our purpose is to make Tentang Anak the go-to platform and model for all issues parenting in Indonesia, and we’re excited to see how we will develop and assist much more households.
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