My visitor on this episode of the podcast is Terence Kawaja, the CEO and founding father of LUMA Companions, a boutique funding financial institution specializing in the digital media sector. Terry is a high-profile advisor for transactions within the advertising and promoting areas, and LUMA Companions publishes the notorious LUMAscapes market maps for these ecosystems.

The matters of our dialogue embody:

• Terry’s basic perspective on the digital promoting fundraising and M&A surroundings in the beginning of 2025;
• Why 2024 was so gradual relating to digital promoting fundraising and M&A;
• Whether or not AdTech M&A follows the final enterprise cycle;
• Whether or not the social media platforms are acquisitive;
• How the altering composition of the FTC impacts the outlook for advert tech M&A;
• Which corporations is likely to be underestimated as consumers of AdTech;
• Whether or not the widespread adoption of AI instruments inside the digital promoting house is an accelerant for M&A;
• Whether or not the present digital media surroundings is intently corresponding to any historic time limit.

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• INCRMNTAL⁠⁠. True attribution measures incrementality, at all times on.
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• ContextSDK. ContextSDK makes use of over 200 smartphone indicators to detect a person’s real-world context, permitting apps to ship completely timed push notifications and in-app presents.

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