My visitor on this week’s episode of the podcast is Daniel McCarthy, who’s an Affiliate Professor of Advertising and marketing on the College of Maryland’s Robert H. Smith Faculty of Enterprise. The subject of our dialog is a draft paper for which Daniel is a co-author: Evaluating the Impression of Privateness Regulation on E-Commerce Corporations: Proof from Apple’s App Monitoring Transparency. I cited this paper in May ATT be rolled again?, and we unpack the paper’s findings intimately within the episode.

Amongst different issues, we talk about:

• Background on the paper, together with its common methodology and principal findings;
• Why so little educational analysis has been devoted to the consequences of ATT;
• The qualities of small enterprise advertising that made it disproportionately prone to the restrictions of ATT;
• How SMBs have tailored to ATT;
• The results of ATT on lower-funnel metrics and the way the impression of ATT on upper-funnel metrics could be deceptive;
• The misapprehensions or factors of confusion about ATT which are commonest;

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