A standard problem for builders of SaaS merchandise is integrating with present providers, together with providers that prospects would possibly already be utilizing. For instance, a SaaS product would possibly must combine with prospects utilizing Salesforce, HubSpot, or one other CRM system. Nevertheless, this may be demanding for builders when third social gathering APIs are poorly documented or inconsistent.
Lauren Lengthy is a co-founder at Ampersand which is a developer platform for SaaS integrations. She joins the present to speak about smoothing out API connectivity to make SaaS interoperable.
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