• PowerColor has launched a brand new Radeon RX 9070 XT Purple Satan Spectral White GPU at $899.99
• Its Hellhound mannequin is offered at $849.99
• Greatest Purchase options even older RDNA 3 GPUs at excessive costs above their MSRP

For those who thought the GPU market would get any higher after latest pricing points, suppose once more: sadly, there’s one more large value hike on, this time on an AMD Radeon RX 9070 XT associate card.

As reported by VideoCardz, PowerColor has launched an overclocked Radeon RX 9070 XT Purple Satan Spectral White GPU, with a value level at $899.99 – which is a ridiculous $300.99 greater than the cardboard’s $599 MSRP. That is featured alongside PowerColor’s Hellhound variant on Micro Middle, priced at $849.99.

It is a related transfer to a different board associate of AMD’s: I’ve beforehand highlighted the XFX Radeon RX 9070 XT on Greatest Purchase, which was being bought for as much as $939.99 on the time, and we’re now seeing the same sample with PowerColor fashions. The identical applies to older RDNA 3 GPUs, with costs above MSRP regardless of being greater than two years previous.

Whereas there are at the moment tariffs on imported items within the US – which may make costs much more absurd within the close to future – these value will increase had been occurring lengthy earlier than Trump kicked off his tariff battle. From the second Nvidia’s RTX 5000 collection launched, value hikes throughout a number of retailers got here into impact.

It is also price noting that AMD’s Radeon RX 9070 collection GPUs had been initially being bought at retail value (at the least in the course of the launch), and now that is modified solely throughout the span of only a few weeks. It may be argued that this concern stems from an absence of availability and a scarcity of GPU dies (particularly with such a excessive GPU demand from customers, and the brand new starvation for silicon from the burgeoning AI trade), however this is not the primary time retailers and AIBs have raised costs to ridiculous quantities.

Is the GPU market on the verge of a serious crash?

For the reason that 2020 pandemic, common costs for GPUs have soared immensely, with a number of PC avid gamers tempted to overspend – so this is not precisely a brand new incidence. This present state of the GPU market is sort of actually the worst I’ve seen, as I’ve acknowledged earlier than, and with tariffs now concerned, it may very well be the beginning of a graphics market crash.

That is an enormous may very well be, although, as there’s clearly nonetheless numerous customers keen to purchase these inflated GPUs, as most are bought out throughout most retailers. Regardless, given how issues at the moment are, I can solely see costs repeatedly rising and leaving increasingly PC avid gamers unable to buy new {hardware}.

The RTX 5080 is already costly at its retail value ($999 / £939 / AU$2,019), and associate playing cards take this as much as $1,500 (based mostly on Greatest Purchase listings). As nice because the RTX 5080 and RTX 5090 are, I might argue that there are only a few avid gamers who can be keen to spend these kinds of figures only for an enhanced expertise with higher efficiency.

I might hate to see it, however we may quickly attain a degree the place customers choose out of any GPU upgrades: with Nvidia and AMD’s concentrate on AI now very clear, we may witness a sluggish and painful dwindle in precedence for gaming GPUs for each Group Inexperienced and Group Purple…

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