If Zalando acquires About You, the corporate is not going to solely strengthen its place within the client market but in addition develop into the brand new proprietor of Scayle, a supplier of ecommerce software program. This acquisition would create “the subsequent B2B powerhouse for the ecommerce trade in Europe”.
This assertion was made by Zalando in an investor presentation with a telling title: “Creating the main ecosystem for style & way of life”. The revived firm has made a proposal of 1.2 billion euros for About You, which might see the corporate spun off from its dad or mum, Otto Group. About You’s administration board and supervisory board have suggested shareholders to just accept the supply.
Client market
By buying About You, Zalando would get rid of an opponent within the aggressive on-line style market – not simply in Germany however throughout many European international locations. The plan is to maintain the manufacturers separate: the ‘style-led’ About You’ll stay operational alongside the ‘brand-led’ Zalando.
‘Model-led’ About You’ll coexist with ‘brand-led’ Zalando.
“I’m enthusiastic about how, collectively, we can cowl a bigger share of the style and way of life market”, says Zalando co-founder Robert Gentz. “In B2C, we are able to supply prospects and types distinct and wealthy procuring experiences.”
Enterprise market
Gentz additionally highlights the potential advantages within the B2B market, which Zalando has been reporting on individually since its ecosystem positioning earlier this yr. With the acquisition, the group would develop its portfolio to incorporate Scayle, described as “one of many fastest-growing Software program-as-a-Service commerce platforms globally and already extremely worthwhile”. Scayle supplies tailor-made enterprise software program options for manufacturers and retailers within the style and way of life segments, serving greater than 200 shops throughout Europe and North America.
Multi-channel enterprise administration
In line with Zalando, Scayle will “completely complement” Zalando’s ecommerce working system, ZEOS, which allows manufacturers and retailers to handle their multi-channel enterprise throughout Europe on a unified platform. This platform integrates logistics infrastructure, software program, and repair choices, whether or not transactions happen on or off Zalando’s platform.
‘Scayle will completely complement ZEOS.’
The acquisition would permit Zalando to help retailers and types in constructing their very own web sites, described as “a very powerful channel for retailers”. This may create a holistic ecommerce working system, enabling manufacturers and retailers to handle their whole on-line enterprise on one platform.
Gentz emphasizes the synergy advantages within the B2B-market: “Combining our complementary software program capabilities will create an much more superior ecommerce working system that permits manufacturers and retailers to handle their multi-channel enterprise throughout Europe and past.”
